Molecularly precise, oil-free foundations that improve your skin while perfecting your complexion. Born from dermatological science, perfected for everyone.
Three IP-protected innovations that redefine what foundation can be
Four calibrated color adjusters with predictable micro-dosing. No more guessing—just molecular accuracy for your exact undertone and depth.
Surface-treated pigments in a water-gel matrix. The result? Silky application without heavy oils, plus transfer resistance that lasts all day.
Deep shades formulated without titanium dioxide. We maintain rich chroma and prevent grey cast—even under flash photography.
Therapeutic cosmetics in development
8 base shades + 4 precision adjusters. Custom-calibrated to your skin in real-time.
Notify Me →Green-correcting foundation with clinical actives. Created for family, perfected for you.
Learn More →Barrier-repair foundation for sensitive, compromised skin. Makeup that heals.
Learn More →Your foundation should improve your skin, not just hide it
MAAD Beauty formulations draw from decades of skin barrier and wound healing science. We don't just cover—we actively support skin health with every application.
Heavy oils disrupt the skin's microbiome and can trap irritants. Our water-gel chassis delivers actives and pigments without comedogenic oils.
We incorporate ingredients at levels shown effective in dermatological studies—not just marketing percentages. Niacinamide for barrier repair, azelaic acid for inflammation, antioxidants for oxidative stress.
Our polymer matrix creates a protective film that blocks environmental aggressors while allowing skin to breathe and function normally.
Evidence-based formulation from day one
MAAD Beauty's first therapeutic cosmetic was born from watching family members struggle with rosacea—and realizing that most products made it worse.
Rosacea affects over 16 million people and is characterized by persistent facial redness, visible blood vessels, and inflammatory flare-ups triggered by heat, stress, or certain ingredients.
We're in discussions with clinical and academic institutions to conduct rigorous safety and efficacy studies.
Partnering with Vancouver institutions for formulation science and barrier function testing.
Planning dermatologist-supervised trials for sensitive skin and rosacea formulations.
Committed to third-party safety testing and transparency beyond regulatory minimums.
Interested in collaborating? Get in touch
Measuring trans-epidermal water loss and barrier repair with our eczema care formula.
Clinical verification of our ΔE00 ≤1.0 precision claim across diverse skin tones.
Dermatologist-supervised patch testing and HRIPT protocols for all formulations.
Research Commitment: MAAD Beauty is committed to ongoing clinical research and evidence-based development. As an early-stage company, we are building our research program and will update this page as studies are completed and peer-reviewed. Current product claims are based on ingredient research and will be validated through formal clinical trials prior to making therapeutic claims.
Join our founder's club for early access, exclusive pricing, and the chance to shape our products.
Join the WaitlistExpected launch: Q2 2026 • Limited founding member spots